In 1996, Texwinca acquired the trademark BALENO and established the Baleno Holdings Limited as the holding company. Being a famous casual wear brand name in various Asian countries, Baleno was launched in the Mainland China and Hong Kong in 1996. Thanks to the clear-cut aims and market strategies of Baleno Holdings Limited, the Baleno chain has achieved significant expansion in regions like mainland China, Hong Kong, Taiwan, Singapore and the Middle East in a mere 11 years’ time. To give a rough idea, there are over 3700 chain-shops throughout the world.